FROM A TV REPAIR BUSINESS TO THE LARGEST SPARE PARTS SPECIALIST IN EUROPE
The problem solver for retailers and service organisations for more than 40 years.
In 1968 Astrid and Karl-Börris Aschitsch founded their TV repair business and workshop. In the years that followed, they decided to solve the spare part supply problems of the specialised trade, that they themselves had experienced - ASWO was founded in 1974.
Commitment to the satisfaction of our customers:
The ASWO concept was based on two simple questions:
- What would I be looking for if I was a customer?
- How would I like to be treated as a customer?
This customer focus has enabled ASWO to grow from a small TV retailer into a market leader. Today, ASWO operates from 28 locations and supplies 39 European countries. As ASWO continues to grow, it's dedication to customer satisfaction remains as strong as ever.
Our daily mission:
Perfect service for our customers - every day we start again and try to do things even better!
Astrid and Karl-Börris Aschitsch open their radio and TV shop and repair service.
After 6 years of activity, Astrid and Karl-Börris Aschitsch decide to address the problem of spare parts availability which was limiting their ability to deliver excellent customer service.
This is how ASWO was founded.
After many years we parted with a heavy heart from our retail shop, because all our strength and concentration for this new task is necessary.
ASWO moves to Eime in the first own company building (Unter den Tannen).
Early the building became too small. The company building will be extended by 2 floors.
ASWO opens its first subsidiaries.
• 1982: ASWO Austria, Netherlands
After many extensions and reorganisations ASWO outgrows its first building at Unter den Tannen in Eime and ASWO moves into a new building at Schachtweg (also in Eime) tripling its storage capacity.
ASWO expands into the following European countries:
• 1987: ASWO France
• 1988: ASWO Belgium
• 1989: ASWO Greece
• 1990: ASWO Hungary
During the same time, ASWO opens franchises in 22 European countries.
With the European expansion the German building becomes the distribution centre for all ASWO partners. A new logistics hall is built with new conveyor systems.
Other European countries follow:
• 1999: ASWO Bosnia Herzegovina
• 2001: ASWO Sweden, Spain, Czech Republic
Due to acquisitions of various manufacturers representations, ASWO needs more space. A new hall will be built and the storage capacity increased to 9000 m2. In addition, a modern call center will be set up.
• 2003: ASWO Bulgaria
A new warehouse is being built and is offering a total storage capacity of 13.000m2 with 380.000 storage locations.
Further countries follow:
• 2008: ASWO Norway
• 2009: ASWO Serbia
• 2014: ASWO Estonia, Latvia, Lithuania
Another warehouse with an area of 7.400m2 including new logistics will be built. The heart of this new warehouse is an automated small part warehouse.
• 2016: ASWO UK
• 33.000m2 storage capacity
• 10.000 orders are processed a day
• 14 million spare parts are listed
• 95% availability of spare parts
• Locations in 35 countries including subsidiaries and franchises
• More than 600 employees throughout Europe at ASWO and at the franchise companies.
• 2018: ASWO in Switzerland
The company is still family owned.
A second European logistics center of 12,000 sqm is being built in France to support the company's future expansion.