CONTINUOUS IMPROVEMENT TOWARD EXCELLENCE AND SATISFACTION
Over 44 years of respecting our customers and responding to their needs.
ASWO was born out of founders Astrid and Karl-Börris Aschitsch's difficulty in finding the spare parts they needed for their radio and television repair shop.
Committed to Customer Satisfaction
When they made the decision to launch their spare parts business in 1974, they asked themselves two simple questions: if they were customers, what would they be looking for and how would they like to be treated ?
The company's commitment to answering those questions as well as it can has taken ASWO from small shop premises to tens of thousands of square metres in warehouse space and millions of spare parts and accessories for household appliances, serving 35 countries throughout Europe. As ASWO continues to grow, its dedication to customer satisfaction remains as strong as ever.
Astrid and Karl-Börris Aschitsch open their radio and TV shop and repair service.
After 6 years of activity, Astrid and Karl-Börris Aschitsch decide to address the problem of spare parts availability which was limiting their ability to deliver excellent customer service.
This is how ASWO was founded.
After many years we parted with a heavy heart from our retail shop, because all our strength and concentration for this new task is necessary.
ASWO moves to Eime in the first own company building (Unter den Tannen).
Early the building became too small. The company building will be extended by 2 floors.
ASWO opens its first subsidiaries.
• 1982: ASWO Austria, Netherlands
After many extensions and reorganisations ASWO outgrows its first building at Unter den Tannen in Eime and ASWO moves into a new building at Schachtweg (also in Eime) tripling its storage capacity.
ASWO expands into the following European countries:
• 1987: ASWO France
• 1988: ASWO Belgium
• 1989: ASWO Greece
• 1990: ASWO Hungary
During the same time, ASWO opens franchises in 22 European countries.
With the European expansion the German building becomes the distribution centre for all ASWO partners. A new logistics hall is built with new conveyor systems.
Other European countries follow:
• 1999: ASWO Bosnia Herzegovina
• 2001: ASWO Sweden, Spain, Czech Republic
Due to acquisitions of various manufacturers representations, ASWO needs more space. A new hall will be built and the storage capacity increased to 9000 m2. In addition, a modern call center will be set up.
• 2003: ASWO Bulgaria
ASWO expands activities to Bulgaria.
A new warehouse is being built and is offering a total storage capacity of 13.000m2 with 380.000 storage locations.
Further countries follow:
• 2008: ASWO Norway
• 2009: ASWO Serbia
• 2014: ASWO Estonia, Latvia, Lithuania
Another warehouse with an area of 7.400m2 including new logistics will be built. The heart of this new warehouse is an automated small part warehouse.
• 2016: ASWO UK
• 2017: ASWO Switzerland
• 33.000m2 storage capacity
• 10.000 orders are processed a day
• 14 million spare parts are listed
• 95% availability of spare parts
• locations in 28 countries including subsidiaries and franchises
• More than 600 employees throughout Europe at ASWO and at the franchise companies.
The company is still family owned.